Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Tag: PR
Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign
Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign
AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
On 8 March, Avery Dennison activated its status as the presenting partner of the Cleveland Cavaliers celebrated the NBA’s ‘2024 Women’s Hoops Night’ by activating around the team’s home a game against through a campaign built around the in-stadium giveaway of bespoke Near-field Communication (NFC) patches which link to fan smartphones and enable supporters to… Continue reading Cleveland Cavaliers Presenting Partner Avery Dennison Leverages ‘Women’s Hoops Night’ Via NFC Patches, A Merch Contest & The ‘Wall Of Women’
