When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special? As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend
Tag: PR
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
Vanish Napisan Crystal White Sponsors White House
In another variation on the current trend for sponsoring abstract concepts, ideas and words (rather than an official set of rights), recent months saw Australian laundry powder Vanish launched a campaign to sponsor one of the most famous and iconic buildings in the world – The White House. Vanish wanted to get consumers… Continue reading Vanish Napisan Crystal White Sponsors White House
Betfair Brings NZ Rugby World Cup Sheepvertising
Hardly a full on ambush, but Betfair is attempting to whip up a bit Rugby World Cup business with a stunt that sees it offer New Zealand farmers $1 for every sheep they paint with a St George’s Cross during the Rugby World Cup. Launched to coincide with the tournament’s kick off, the… Continue reading Betfair Brings NZ Rugby World Cup Sheepvertising
Ecover Sponsor WWF’s Blue Mile Aquatic Challenge
The Blue Mile campaign is an international WWF initiative aimed at raising awareness of the pollution and degradation of the world’s waterways. Environmentally friendly household products brand Ecover has signed on as the principle sponsor of the 2011 initiative. The campaign’s objective is to raise funds to protect waterways through a series of aquatic challenge… Continue reading Ecover Sponsor WWF’s Blue Mile Aquatic Challenge
Lebron Decision Roasted & Toasted By Cleveland Beer
Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
