Following last week’s blockbuster Nike HyperVenom campaign analysis, this week we turn our attention to the Portland’s brand’s other huge recent launch – running shoe Flyknit. Specifically to its huge, outdoor woven Free Flyknit shoe spectacle in Shanghai. To trail the launch of the new Nike Free Flyknit, Nike China raised a staggering outdoor… Continue reading Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Tag: PR
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Carlsberg’s EPL #JoinTheRide 219 Market Global Campaign
‘Join The Ride’, Carlsberg’s new global campaign activating its Official Beer Partner of the Premier League status, is spearheaded by a TV and cinema commercial built around the idea that the league season is a rollercoaster of emotions. Featuring the wider football diaspora – from fans and commentators, refs and linesman, to stewards and… Continue reading Carlsberg’s EPL #JoinTheRide 219 Market Global Campaign
Nike Reworks Iconic London Tube Map Into NikeFuel Map
The latest tube map refresh has come from Nike who have reworked the iconic design inspire Londoners to get walking with its FuelBand activity tracking device. The new NikeFuel Map project encourages people to actually step off the tube, get above ground and walk. Focused on central London’s Zone One, it details exactly… Continue reading Nike Reworks Iconic London Tube Map Into NikeFuel Map
BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
As an official water supplier to Wimbledon, Evian (along with its agency We Are Social) have rolled out an innovative, multi-channel campaign to encourage the tennis-loving public to dance to the ‘Wimbledon Wiggle’. The mineral water giant encourages fans to get their Wimbledon Wiggle on and upload a video of them ‘shaking their derrières’ in a style that… Continue reading Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an ambassador deal with the dual hosts of both programmes Ant & Dec. Britain’s fourth biggest supermarket, which has replaced Virgin Media as #BGT’s main sponsor… Continue reading Morrisons #BGT Sponsorship Leads Marketing Overhaul
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. Despite little marketing support beyond PR, the film has already racked up 53,000-plus YouTube views to date. Perhaps illustrating the unique pulling power and popularity… Continue reading UPS Racing The Globe Fronts New Ferrari F1 Partnership
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
