The start of December saw beer brand XXXX GOLD leverage Australia’s cricketing summer with an integrated campaign promoting its Classic Cricket Edition cans. The cans themselves, which feature a throwback styled Mr Fourex mascot (an iconic Queensland character), celebrate the beer brand’s lengthy association with Australian cricket and with the long, hot Aussie summer.… Continue reading XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
Tag: Broadcast Partnership
P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
For the new NFL season, partner P&G reinforces its Tide brand’s connection with the sport with an ongoing comic commercial series called ‘Thursday Night Tide Ads’. The campaign, which builds on the brand’s award winning Super Bowl work in both 2017 and 2018, was developed by creative agency Saatchi & Saatchi. The campaign’s… Continue reading P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all the race day excitement. Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the… Continue reading Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Gatorade & ESPN Leverage US Open Via ‘Serena Williams Match Point’ 8-Bit Snapchat Game
Tennis lovers, Serena fans, old school gamers and Snapchatters can replay every major title match of Serena Williams’ glittering career as Gatorade leverages excitement around the US Open with a Snapchat game called ‘Serena Williams’ Match Point’. Designed to be an accessible, 8-bit style game experience recreating her legendary career of winning tennis Grand… Continue reading Gatorade & ESPN Leverage US Open Via ‘Serena Williams Match Point’ 8-Bit Snapchat Game
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’ with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Another Ashes series is already upon us and the series title sponsor Commonwealth Bank is activating its rights by inviting cricket fans to ‘Get in the Game’ – via grass roots grants and/or test ticket competitions – by joining its ‘CommBank Cricket Club’. Launched in early November, this isn’t positioned as a typical cricket… Continue reading Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Pearl Jam Album Link To Fox World Series Broadcast
One of the more innovative alliances associated with the 2013 MLB World Series was the partnership between Pearl Jam and Fox Sports. The late October climax of the baseball season was used by Pearl Jam as a promotion for the launch of its latest album ‘Lightning Bolt’. The legendary US rock band signed… Continue reading Pearl Jam Album Link To Fox World Series Broadcast
MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Audi Emmys Activation Spans ShortFilm/Green Room/Party
Audi’s integrated activation of its Emmy Awards sponsorship – which ranges from debuting a Clare Danes fronted ‘Smart Peformance’ film, to a green room partnership with fashion designer Altuzarra and backing the pre-Emmy celebration event – revolves around its TDI clean diesel models. 2013 marks Audi of America’s third consecutive year as the Official… Continue reading Audi Emmys Activation Spans ShortFilm/Green Room/Party
