In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course. The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
Tag: 360-Degree
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships. The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Manchester United and official ride partner Uber kicked off a global activation campaign, called ‘Destination United’ in late April with an immersive initiative in India. The big idea behind the campaign is to bridge the distance between the club and its fans around the world by ‘bringing them closer to the team they passionately… Continue reading Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
In early January 2018 the International Olympic Committee (IOC)’s own Olympic Channel launched a new virtual reality series, called ‘Trending Gold’, designed to help sports fans develop a greater appreciation of the behind-the-scenes work. Launched ahead of PyeongChang 2018, the series, produced by VR specialist Jaunt, is filmed entirely in 360-degree virtual reality. The ‘Trending… Continue reading IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Prior to their 2 October game against the Detroit Lions, new Chicago Bears sponsor Visa activated its recently signed four-year partnership with a virtual reality experience that enabled fans of the NFL franchise to get on to the gridiron with their favourite players. The new sponsorship deal, which sees Visa become the Bear’s exclusive… Continue reading Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base
Samsung is offering an exclusive behind the scenes look at Team GB’s Rio Olympics base in a new 360° tour. The South Korean conglomerate first shared a 360-degree video tour of the British Olympic Association’s temporary home for the Rio Games on its official YouTube channel so fans could have a peek inside Team GB’s Olympic HQ… Continue reading Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base
Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Official Euro 2016 automotive partner Hyundai has unveiled an inventive, mammoth 360 audio-visual live experience space. This immersive UK experience, built in London’s King’s Cross area, aims to host 45,000 supporters (1000 per game) for the tournament’s 45 matches and is centred around the world’s first live reactive 360-degree screen. In fact, the… Continue reading Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
