Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Tag: Running
Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns for a fourth year, marks the second Parley Missions chapter of 2021 and is backed by marketing for Adidas eco products. Launched ahead of World Oceans Day on… Continue reading Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart. The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer
To mark National Beer Day, which in the USA fall on 7 April, Molson Coors launched a new running-led campaign called ‘Coors Beer Run’ which sees the brand give away 12-packs to consumers who complete (and track) a run in the shape of a ‘Coors Pure’ beer can. The week-long initiative promotes the launch of… Continue reading ‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer
Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
A new campaign from US running apparel brand Brooks Running called ‘Runfulness’ is a social good initiative which will bring to life the best ideas people have whilst out running. The initiative is based on the insight that, like ‘shower thoughts’, there is evidence that a wide range of great and innovative ideas come… Continue reading Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
Late December saw a striking print based advertising campaign from Uni-Sport led by a creative execution which sees varicose veins transformed into maps and then invites and encourages people to reach the ‘Perfect Legs’ destination through physical exercise. The campaign consisted of a trio of print ads each focusing on a specific form of… Continue reading Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
A new social spot promotes BBH Singapore’s new fitness and audio entertainment platform called ‘Running Stories’: a blend of fitness tracker and storytelling designed for runners. The app based initiative casts each individual user/runner as the star in the story and uses real-time data to create an augmented audio narrative which integrates the user’s… Continue reading BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
Timed to leverage the 2020 Virgin Money London Marathon, Nike Running launched an online spot called ‘More Than A Coach’ built around its partnership with the greatest marathoner of the modern era Eliud Kipchoge and focusing specifically on his coach Patrick Sang. Sand, who coaches both world record holder Kipchoge and fellow Kenyan marathon star and… Continue reading Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
With a week to go before the reworked 2020 Virgin Money London Marathon, the title sponsor rolled out a social activation strand based around brand ambassador and Olympic gold medalist Sir Mo Farah curating its latest #PeoplesPlaylist by sharing his own personal training playlist. Promoted via a series of social posts across the brand’s channels and on the multiple Olympic… Continue reading London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
