Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Tag: Running
Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Nike Running has launched a stark new text-based campaign – with simple white text on a plain black background with a simple robotic voiceover – urging viewers to stop wasting their time on pointless social media, screen-based nonsense and get outside to run instead. The sportswear behemoth’s approach is akin to a Trainspotting-style rant… Continue reading Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
As the Autumn (Fall) marathon season starts in the USA, Nike Running has launched a new campaign celebrating simply the athlete who is last to cross the line, but to champion the imperfect journey of each and every runner. Led by an uplifting TV spot called ‘Last’, launched on 25 September, the brand is… Continue reading Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
