Star Sports, the tournament’s official broadcaster, has released a promotional campaign for the 2020 edition of the Vivo Indian Premier League (IPL). The spot-led campaign, which was conceptualised by the broadcaster’s in-house production and creative team, is based on the classic pre-competition chatter and banter which fans indulge in ahead of the first ball… Continue reading Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
Tag: Promotion
SPN Sports Story Of Blind Indian Shane Warne Fan Promotes Cricket Coverage
Sony Pictures Sports Network (SPN) launched a campaign, called ‘Love For Cricket Knows No Boundaries’, which tells the story of a blind Indian cricket fan’s fascination for iconic Australian spinner Shane Warne. The work seeks to invoke the passion of the real cricket fans prepared to cross traditional taboos and boundaries to watch great… Continue reading SPN Sports Story Of Blind Indian Shane Warne Fan Promotes Cricket Coverage
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown
Early April saw Indian broadcast behemoth Star Sports begin to get fans ready for the for the upcoming ICC Cricket World Cup 2019 with a promotional campaign set to the ‘Le Jaayenge’ tune and which positions the tournament’s trophy as the ‘Crown Of Cricket’. The multi-platform campaign, conceptualised by Ogilvy India, revolves around a… Continue reading Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown
Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
When, or should that be if, the NFL’s Cleveland Browns win during the coming 2018/19 NFL season the team’s beer partner has ensured there will be free beer for fans across the city. The season doesn’t start until 6 September, but Bud Light chose mid August to unveil its special ‘Victory Fridges’: bespoke fridges… Continue reading Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Late July saw Sky Sports launch its first ever Hindi language promotion for its telecast of the upcoming England vs India Test series. Led by a 30-second hero spot, broadcast in both English and Hindi, include highlights from preview contests between the two countries, reaching as far back as 1932 The spearhead… Continue reading Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
Starting its promotional push for the 13th season of ‘Sunday Night Football’, NFL broadcast partner NBC revved up its football promotions with a new campaign that launched during its broadcast of one of the summer’s biggest car races. Fans who turned on to watch the NASCAR Coke Zero Sugar 400 on Saturday, 7 July… Continue reading NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Robinsons Wimbledon Work Helps Henman Reclaim His Hill In Personal Bottle Promo
It seems that former British tennis number one Tim Henman wants his hill back. At least that’s the theme of the core strand of Robinsons’ 2018 Wimbledon campaign This year’s offering from the drinks brand is spearheaded by a lighthearted video in which Henman mocks himself and his Wimbledon achievements to promote the… Continue reading Robinsons Wimbledon Work Helps Henman Reclaim His Hill In Personal Bottle Promo
Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation
Responding to the brief to create a Papa John’s ambush campaign that captures the imagination of both football followers and mainstream UK audiences during the 2018 FIFA World Cup in Russia, the pizza brand’s marketers teamed up with agency SportQuake for ‘Keep Calm And Kammy On’. The campaign, which had no official rights or… Continue reading Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation
