As the Games edge ever nearer Visa Europe has rolled out its first major London 2012 work, focusing on speed and ease of use and featuring, yes, you guessed it, Usain Bolt. Alongside Bolt, in what is his first creative appearance as a Visa Europe Innovation Ambassador, are cameos from a slew of… Continue reading Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
Tag: Promotion
McCoy’s Promotion Ambushes Rugby World Cup
Despite not being an official sponsor, McCoy’s are leveraging interest in the Rugby World Cup with a multi-layered rugby-themed campaign that focuses very much on the ‘real man’ idea that underlies the game. The work is spearheaded by a pair of limited edition, pun-based rugby flavours – Pickled Scrumion and Ruck Of Ribs –… Continue reading McCoy’s Promotion Ambushes Rugby World Cup
