Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Tag: New York
Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson. A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
IBM’s US Open Tennis Data Creates ‘Sessions’ Music
During the US Open, James Murphy, the former frontman of electronic dance-punk band LCD Soundsystem, teamed up with IBM for a special ‘US Open Sessions’ music/data project. The initiative took IBM data from the tennis tournament and transformed this into electro tunes. This innovative approach to Open orchestration, saw the musician work with… Continue reading IBM’s US Open Tennis Data Creates ‘Sessions’ Music
Heineken’s US Open ‘Tennis Challenges Led By ‘Quiet Please’ Stunt
In late August, US Open tennis sponsor Heineken activated through a series of tennis-related challenges led by the fascinating ‘Quiet Please’ initiative. The thinking behind the campaign is based on the background idea that when the US Open gets loud, it’s one man’s job to silence the crowd – the umpire. So Heineken… Continue reading Heineken’s US Open ‘Tennis Challenges Led By ‘Quiet Please’ Stunt
Social Media Wall Fronts Esurance’s US Open Work
Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall. The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work
PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
In a genuine first, the PGA of America is offering fans a unique chance to pick the pin location for the final day of the PGA Championships via its latest campaign – ‘Pick The 15th Hole’. The governing body has linked up with ambassador Jack Nicklaus on a project that enables golf lovers to… Continue reading PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
BMW, Mulberry & Deutsche Bank @ Frieze Art Fair NYC
Early May saw the inaugural Frieze New York art fair take place in the unique setting of Randall’s Island Park (overlooking the East River) with interesting backing from Deutsche Bank, BMW and Mulberry. Frieze NY received backing from several sources, including BMW and Mulberry, but Deutsche Bank is the main sponsor of the show… Continue reading BMW, Mulberry & Deutsche Bank @ Frieze Art Fair NYC
Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
The US mobile telecoms provider offered three fans the opportunity to announce picks in the third round of the 2012 NFL Draft through its sponsorship of the league’s Draft Dream Sweepstakes. Part of Verizon’s role as presenting sponsor of NFL Network’s three-day Draft coverage, the brand offers its customers the chance to be a… Continue reading Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
Quaker Oats’ Health-Led Message @ NFL Play60
Quaker Oats begins its new partnership with the NFL by living out its ‘nutritious start to the day’ message and serving nourishing oatmeal breakfasts at the NFLs ‘Play 60 Youth Football Festival’. Quaker Oats, one of 22 brands generating $1bn plus annually within the $65bn PepsiCo empire, becomes an NFL league sponsor in the… Continue reading Quaker Oats’ Health-Led Message @ NFL Play60
