Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams. The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Tag: Local
Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
NICCE launched its latest menswear campaign for SS21 via campaign which saw it tandem up with London biking community BikeStormz to promote a collection inspired by community and the escapism offered by cycling. The Bethnal Green-based fashion imprint’s promotion was spearheaded by a short film called ‘Finding Space’ shot locally on the streets around… Continue reading Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Foot Locker Europe and the NBA have linked up to create a joint local basketball programme called ‘Raise The Game’ which supports community hoops in Barcelona, London, Milan and Paris. The sports shoe retailer and the world-leading US basketball league have teamed up to support and grow basketball culture in Europe – where the… Continue reading Foot Locker’s ‘Raise The Game’ Initiative Supports European Basketball & Hoops-Related Culture
Food Freedom – Deliveroo & Leeds United FC
Through the 2018/19 and 2019/20 season Deliveroo teamed up with Leeds United FC in a partnership which saw Deliveroo enhance the at-stadium and at-home match day catering experience for fans, increase the volume of Deliveroo restaurant partnerships within the greater Leeds area and drive mass market brand awareness amongst football fans through brand promotions and… Continue reading Food Freedom – Deliveroo & Leeds United FC
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
‘Where Heroes Are Made’ Expands For Hyundai A-League / Westfield W-League Season Launch
To promote the new 2019/20 season, the Hyundai A-League launched the second installment of its ‘Where Heroes Are Made’ brand platform. The ‘Where Heroes Are Made’ platform was first launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a places that see home grown players become true football… Continue reading ‘Where Heroes Are Made’ Expands For Hyundai A-League / Westfield W-League Season Launch
Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Heineken’s global Rugby World Cup campaign is spearheaded by a spot called ‘The Delay’ which seeks to celebrates ‘clueless people who still try to enjoy rugby’. The campaign, developed by Publicis Italy, sees World Rugby’s official beer partner set out to engage with those non-core rugby union fans who don’t fully understand the game… Continue reading Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
1000 Victoria AFL Clubs Support For Transport Accident Commission’s ‘Towards Zero Round’
Over the first weekend in August around 1000 sports clubs in Victoria (Australia) demonstrated their support for the Transport Accident Commission’s (TAC) ‘Towards Zero’ initiative which aimed to achieve no deaths or serious injuries on the state’s roads. The ‘Towards Zero Round’, which was developed in harness with creative agency SDWM and run in… Continue reading 1000 Victoria AFL Clubs Support For Transport Accident Commission’s ‘Towards Zero Round’
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how the world’s most famous tennis tournament and the world’s key news events are entwined. The brief behind the work is to further build global engagement… Continue reading AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
