Tag: Household Goods

NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating

In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a ‘Tailgate Candle’ to recreate the scent of football and tailgating.   To help fans gear up for football from home, this olfactory activation provides football fans… Continue reading NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating

SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership

On 16 September SC Johnson and Liverpool Football Club unveiled a eco-led partnership running under the title ‘Goals For Change’ which will initial create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season.   The partnership’s launch activation will see football fans at Anfield encouraged to put… Continue reading SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership

DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas).   Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax

California based global manufacturer and marketer of consumer and professional products Clorox activated its NBA and WNBA partnerships as the regular season reaches a climax through an integrated campaign called ‘Making Game Time Safer’.   Launched on 7 May, the multi-channel campaign was led by a hero commercial promoting how Clorox ensures both leagues maintain… Continue reading Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax

P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good.   Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban.   The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes

Scotts, the Official Lawn Care Partner of Major League Baseball (MLB), activated its rights around the start of the new 2021 season through a sweepstakes style contest called ‘Opening Week In The Yard’ which not only sees 30 fans win game-used bases from the first week of MLB games, but also see it become the… Continue reading MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes

P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem

The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme.   Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks.   The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem

Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans

A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes.   The video-led content, which spans social media and runs on AthletesVoice network (a… Continue reading Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans

Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership

December saw battery brand Duracell become the first brand to sign-up to one of Chelsea FC’s trial, short-term brand partnerships   Chelsea stars Mason Mount, Michy Batshuayi and Callum Hudson-Odoi fronted the launch video: a straightforward scene set in Chelsea’s gym, which sees Hudson-Odoi talk up his Duracell battery charger as he watched highlights of… Continue reading Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership

Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’

To leverage the start of the new season, US detergent giant Tide teamed with football legend Peyton Manning, singing star Gwen Stefani and broadcaster NBC in a mashup of Tide commercials and network show promos with a campaign called ‘When Is Laundry Night?’   The campaign, developed with P&G multi agency Woven (which includes Saatchi… Continue reading Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’