Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Tag: MLB Network
MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
Scotts, the Official Lawn Care Partner of Major League Baseball (MLB), activated its rights around the start of the new 2021 season through a sweepstakes style contest called ‘Opening Week In The Yard’ which not only sees 30 fans win game-used bases from the first week of MLB games, but also see it become the… Continue reading MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
