The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
Tag: Google
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
A week ahead of the start of the new 2019/20 Premier League season, official broadcaster BT Sport began to build buzz with an AI prediction initiative called ‘Script Of The Season’. Ahead of kick-off, the media/telco began to boost excitement ahead of the Premier League, Champions League and Europa League, the BT Sport marketing team set data partners… Continue reading Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
As the Premier League season drew to a close, Man Utd shirt sponsor Chevrolet ended its first year in harness with the club by rolling out a new aspect of its ongoing #AskManUtd conversation (on its Chevrolet FC digital football platform) called ‘Crossbar Challenge’. Launched on 27 May on Chevy’s YouTube channel, the US… Continue reading Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Ever wanted to play Pac-Man on the street that you live? Each year on April Fool’s Day Google does something fun with Google Maps and this year’s comic stunt sees the tech search behemoth launch a funky brand alliance with Pac-Man. Today Google Maps has unveiled a ‘Pac Man View’ that actually allows… Continue reading Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Houston Dynamo Unveil New MLS Season ‘Forever Orange, Forever One’
To celebrate the new 2015 Major League Soccer season, the Houston Dynamo have rolled out a new campaign paying homage to team’s history and celebrating a new era. ‘Forever Orange, Forever One’ highlights the team’s success during their first nine seasons in Houston and marks the start of a new era under new head… Continue reading Houston Dynamo Unveil New MLS Season ‘Forever Orange, Forever One’
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports version of its iconic logo. The internet giant’s Sochi ‘Google Doodle’ clearly draws creative inspiration from both the Winter Olympics’ official colour scheme and the… Continue reading Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Nissan Motorsport & YouTube Launch ‘Nismo.TV’
Seven years after the revolutionary launch of Audi TV comes a new motorsport branded content tie-up between Nissan and Google called Nismo TV. The alliance between the automaker and the online video platform launched a motor racing YouTube channel on 21 March that also sees the video-sharing service’s brand appear on Nissan’s race cars.… Continue reading Nissan Motorsport & YouTube Launch ‘Nismo.TV’
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
