The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special access and event services programme through its on-site concierge team (for attendees) and Foursquare (for consumers). Amex premium members gain exclusive access to a series… Continue reading Amex London Fashion Week Foursquare/FashionInsiders
Tag: Google
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. The brand’s collaborated on broadcasting the Salvador Carnival across social network Google+, YouTube and on Orkut, as well as on both iPhone and Android smartphones.… Continue reading Skol/Google’s Digital Cyber Carnival Collaboration
Google Goggles Partners With J Paul Getty Museum
The Google Goggles project has partnered with the J Paul Getty Museum in Los Angeles to bring the museum’s permanent painting collection to the world. By ‘Goggles-enabling’ the pictures, users can access and view the entire collection simply by downloading the Google Goggles App on their smartphone. The app doesn’t just enable… Continue reading Google Goggles Partners With J Paul Getty Museum
Saxo Bank’s Low Key 2011 Tour De France Activation
How did Saxo Bank, title sponsor of Alberto Contador’s pro cycling team, activate around their three-time Tour de France winner in the 2011 race? Fairly quietly – at least compared to last year. Perhaps that’s not surprising considering that Contador is under investigation for a failed drug test – something which has caused… Continue reading Saxo Bank’s Low Key 2011 Tour De France Activation
Arcade Fire & Google Link On Personal Music Video
Not strictly traditional sponsorship, but rather a brand alliance/commercial paartnership initiative saw band Arcade Fire partner with Google to create amazing animation and footage to form The Wilderness Downtown. Combining the band’s ‘We used to wait’ (a song about nostalgic letter writing) with mash ups from Chrome and Google’s location based Street View and… Continue reading Arcade Fire & Google Link On Personal Music Video
