The Danish investment bank, principle title sponsor of the cycling team Saxo-Tinkoff, has rolled out a series of 10 videos featuring riders from its Tour De France team to promote its participation in the 100th edition of the world greatest bike race. The short films, all shot by photographer Fredrik Clement who has worked… Continue reading Saxo Bank’s Tour de France 10-Film Series & Trading Game
Tag: Saxo Bank
Saxo Bank’s Low Key 2011 Tour De France Activation
How did Saxo Bank, title sponsor of Alberto Contador’s pro cycling team, activate around their three-time Tour de France winner in the 2011 race? Fairly quietly – at least compared to last year. Perhaps that’s not surprising considering that Contador is under investigation for a failed drug test – something which has caused… Continue reading Saxo Bank’s Low Key 2011 Tour De France Activation
