The start of August saw UK music star Dave rap an inspiring message in support of Manchester United FC striker Marcus Rashford in an animated spot titled ‘Never Beaten’ by artist Gaia Alari from Beats By Dre. The flipbook-style film, posted across Beats’ own online channels from 3 August, saw the cerebral UK musician, singer/songwriter,… Continue reading Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad
Tag: Consumer Electronics
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds. Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK
To celebrate and promote its latest wave of new camera technology, early May saw Canon Europe roll out a campaign called ‘Never Break Your Flow’ which was inspired by the rapidly-growing content creator community and focused on a high-energy basketball game. Created in harness with creative agency VCCP London, content studio Girl&Bear and media… Continue reading Canon ‘Never Break Your Flow’ High-Energy Hoops Game Campaign In France, Germany & UK
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the widespread online abuse the footballer has received in recent months. The OOH mural features a massive work of art by BBC art director Reuben Dangoor:… Continue reading Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Team NZ Olympic Sponsor Noel Leeming Skates On Into The Winter Olympics With Comic ‘Always Happy To Help’ Campaign
A February multi-channel marketing campaign from New Zealand consumer electronics retailer Noel Leeming leverages spiking interest around the Winter Olympics and activates its status as an official sponsor of Team New Zealand. Noel Leeming, an electronics store chain owned by the country’s largest retail conglomerate The Warehouse Group, teamed up with agency TBWA\New Zealand… Continue reading Team NZ Olympic Sponsor Noel Leeming Skates On Into The Winter Olympics With Comic ‘Always Happy To Help’ Campaign
‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
To promote its flagship Quiet Comfort Earbuds, NFL Official Sound Partner Bose flooded its marketing zones with Super Bowl winning NFL quarterbacks with an integrated October campaign called ‘Rule The Quiet’. Athlete ambassadors and NFL star quarterbacks Patrick Mahomes (Kansas City Chiefs), Aaron Rodgers (Green Bay Packers) and Russell Wilson (Seattle Seahawks) feature in… Continue reading NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
