Sharp is leading its pre UEFA’s Euro 2012 activation with an insight project into fan behaviour called FanLabs. The objective behind this project is to discover more about European football fan culture and passion through biometric data and surveys. To gather the data, the FanLab truck (a mobile laboratory) is a big screen… Continue reading Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Tag: Consumer Electronics
Samsung’s Genome Idea Adds Personal Touch To Olympics
It six degrees of separation meets London 201 – Samsung’s social Olympics campaign aims to allow fans to create their own individual story about how they connect to the Olympic movement. Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the… Continue reading Samsung’s Genome Idea Adds Personal Touch To Olympics
GRAMMYS Revival: 2012 Activation Snapshot
Traditional media channels posted record breaking numbers for the 2012 GRAMMYs. Building on last year’s record 26.6 million viewers, the rights and media owners saw brands and sponsors battle to become part of the 2012 show. CBS, which broadcasts the awards live in surround sound and HD, sold out it ad inventory weeks in advance.… Continue reading GRAMMYS Revival: 2012 Activation Snapshot
Super Bowl Ambushers Use Super/Big Game Pseudonyms
As this year’s Super Bowl approaches, the associated advertising avalanche began earlier than ever as both sponsors and advertisers seek to maximise value by seeding their campaigns long before the big game actually kicks off. But it’s not just the NFL’s official 22 marketing partners activating, ambush advertisers pitching everything from pizza to TVs who… Continue reading Super Bowl Ambushers Use Super/Big Game Pseudonyms
Panasonic’s Aussie Open AirCon Facebook Game
With the Australian Open kicking off in the heat of the Melbourne summer, Panasonic has unveiled a consumer promotion to tie in with the flagship tennis event. Panasonic’s Australian Open Cool Moments promotion offers consumers the opportunity to win an energy-saving Air Conditioner from the manufacturer, every day for the duration of the tennis… Continue reading Panasonic’s Aussie Open AirCon Facebook Game
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Sony’s eRead Twitter Feed For World Book Night
Sony sponsors a live Twitter-based virtual book club discussion (hashtag #agooderead ) on the new Margaret Atwood novel The Blind Assassin – a two hour, real time, interactive online chat at @WorldBookNight. A Good eRead saw Margaret Atwood fans participated in a two hour, real time, online discussion on her latest book The Blind… Continue reading Sony’s eRead Twitter Feed For World Book Night
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
