Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game
Tag: HD
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
