Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Tag: Ambush
Gopuff & Rapper/Actor Lil Dicky Get Jump On Pepsi’s Super Bowl Halftime Show With ‘Quartertime Show’
Self-styled, super-fast, on-demand grocery delivery brand Gopuff is ambushing the NFL’s showpiece game by getting a (comic) jump on the ‘Pepsi Super Bowl Halftime Show’ with its very own ‘Gopuff Quartertime Show’. The delivery brand teamed up with agency Mirimar and musicians Lil Dicky and Cardi B on the ambush which was introduced through… Continue reading Gopuff & Rapper/Actor Lil Dicky Get Jump On Pepsi’s Super Bowl Halftime Show With ‘Quartertime Show’
Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social campaign claiming ‘It’s Coming Home’. The chorus from the team’s official Euro 1996 song by David Badiel and Frank Skinner with the Lightening Seeds is… Continue reading Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
Planters leveraged NCAA March Madness with the March launch of a hoops skills social ‘Trick Shot Challenge’ which offers the overall winner a $50,000 scholarship. The snack brand’s tournament activation asks consumers to submit a video of their own eyes-closed layups, reverse slam dunks and signature basketball skill on Instagram, TikTok or Twitter using… Continue reading Planters Rewards Best Hoops Skills With $50K Scholarship In NCAA March Madness ‘Trick Shot Challenge’
Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
On 20 January 2021, new Adelaide radio station Nova 91.9 presenters Ben Harvey and Liam Stapleton enacted a live tennis stunt outside of Novak Djokovic’s Adelaide hotel in a comic promotion which ended with the duo temporarily rebranding the radio station Novak 91.9. The background to the stunt was that the world’s top ranked… Continue reading Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
A new product-led campaign, developed in harness with agency Clemenger BBDO, saw former Cricket Australia official beer Victoria Bitter call on cricket fans to eschew the classic English Breakfast Tea and instead brew up a Aussie cuppa as it launched its very own product innovation – ‘VB Tea’. The limited-edition tea, created using the… Continue reading Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Apple extended its long-running, global ‘Shot on iPhone’ campaign in India with a campaign led by a spot set to the famous Bob Marley track with creative capturing the whole country loving cricket. The initiative was conceptualised by TBWA|Media Art Labs and the film sets out to showcase the country’s collective passion for cricket.… Continue reading Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
The end of May saw HSBC UK champion internationalism in football, ambush UEFA’s finals and extend its ongoing ‘We Are Not An Island’ brand campaign by celebrating the first all English Champions League and Europa League finals. Developed by creative agency Wunderman Thompson, this OOH campaign continues the pro-internationalism message by celebrating the diversity… Continue reading HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Australia’s NRL took aim at the NFL’s Super Bowl by leveraging the Big Game with a tongue-in-cheek campaign called ‘Roosters World Champions’. The premise of the initiative is simple: If the USA can proclaim the Super Bowl winners as the World Champions, then so can everyone else. Indeed, for decades America has trumpeted… Continue reading NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
