Tuatara Breweries’ interactive print ad is actually a free All Blacks jersey to cut-out and keep. Why a cheaper, unofficial jersey from the beer brand? Because its marketers spotted that the high prices for official replica All Blacks jerseys have created widespread criticism of official provider adidas. The sports brand has been criticised… Continue reading Tuatara Ambush Adidas With Paper All Black Shirt At RWC 2011
Tag: Ambush
Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
All Blacks sponsor Telecom New Zealand has pulled the ‘Abstain for the game’ campaign after an avalanche of public complaints and media criticism. Part of the official sponsor’s ‘Backing Black’ initiative, the objective was to galvanise support behind the home team as it chased rugby glory on home soil. The idea was simple,… Continue reading Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
Lebron Decision Roasted & Toasted By Cleveland Beer
Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
Kulala – Unofficial Carrier Of the ‘You Know What’
Perhaps the stand out ambush campaign of the South Africa World Cup saw low cost carrier and online ticket business Kulula challenge FIFA’s legal team and sense of humour with its cheeky ‘The unofficial carrier of the “you know what”’ campaign. The idea behind the work was simple – leverage the World Cup… Continue reading Kulala – Unofficial Carrier Of the ‘You Know What’
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
Urban Barn’s Big Brother-Style Winter Olympics Initiative
One of the most interesting non official initiatives at Vancouver’s Winter Olympics came from Urban Barn in the form of its HomeOnHowe campaign. The initiative saw the manager of an Urban Barn store move into his shop for the duration of the games. Living Big Brother style in the retail space meant eating,… Continue reading Urban Barn’s Big Brother-Style Winter Olympics Initiative
