Tag: Airline

Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush

British Airways served what it called the ‘ultimate challenge’ to British tennis player Kyle Edmund by asking him to land a 787 Dreamliner.   British Airways has served the ultimate challenge to British number one tennis player Kyle Edmund by putting him on the centre court of the flight deck of a 787 Dreamliner.  … Continue reading Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush

DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash

German airline Lufthansa apologised for shooting its World Cup 2018 ad campaign promotion in the Ukrainian capital Kiev rather than in Moscow – despite implying it was filmed in Russia.   The promotion featured two enthusiastic German supporters attempting to make the most of their time in Moscow during the World Cup.   After fan… Continue reading DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash

Icelandair ‘Team Iceland Stopover’ Leverages Russia 2018 Via Iceland Experiences For Passengers

Icelandair leverages Russia 2018 and its official partnership with Iceland’s national team with a campaign called ‘Team Iceland Stopover’ that is based around a selection of 90-minute, football-inspired experiences curated by the Icelandic national team.   Marking Iceland’s impressive achievement of becoming the smallest country to qualify for the tournament, the activation promotes is fdree… Continue reading Icelandair ‘Team Iceland Stopover’ Leverages Russia 2018 Via Iceland Experiences For Passengers

Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters.   The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation

Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation.   This Canadian values-led campaign, activating the airline’s Team Canada partnership rights, levarages the 2018 Winter Olympic and Paralympics.   The creative, which sees Air Canada tap into… Continue reading Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation

Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement

Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club.   The extension runs, which spans playing and training shirts for all Arsenal teams, runs until 2024: making it the longest running partnership in Premier League history.   To announce and… Continue reading Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement

Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day

What does an international airline do when the two biggest football club s in its sponsorship portfolio play against one another on Valentine’s Day?   The answer is ‘share the love’ in the air and on the ground.   14 February saw long-time European football super heavyweight Real Madrid CF take on young pretender to… Continue reading Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day

United #TeamUSA Spots Turn Athletes & Employees Into Superheroes For Winter Olympic Work

Mid January saw Team USA airline partner United Airlines debut its Winter Olympic ‘Superheroes’ advertising campaign ahead of PyeongChang 2018.   While the work, developed with United’s agency of record McGarryBowen New York, is unfolding at United airports and other out-of-home spaces, as well as on social media, the activation is spearheaded by a series of… Continue reading United #TeamUSA Spots Turn Athletes & Employees Into Superheroes For Winter Olympic Work

Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign

An innovation tripartite partnership between sportswear behemoth Adidas, youth retailer Citadium and Air France sees the airline use cool trainers and the trendy streetwear shop to lure grown kids home to visit their parents (and join its HOP! youth loyalty scheme) through a promo called ‘Run Home To Mum’.   Air France’s regional Hop! sub-brand… Continue reading Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign

Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot

A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience.   A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot

UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation

When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California.   On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation