Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Tag: Airline
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. The projections, which can be seen by those in planes as they touch down at Heathrow, include the tagline ‘Welcome to our manor’ (along with… Continue reading BA’s Paralympic Projection Welcomes Air Passengers
Related: TFL Cable Car Gets Emirates On 2012 Skyline/Tube Map
Another alternative is the semi-official ambush – which sees a brand become an official sponsor of a property that relates in some way to a bigger event. A recent example of this kind of innovative approach saw airline Emirates sponsor Transport For London’s new state-of-the-art cable car across the Thames. This shrewd… Continue reading Related: TFL Cable Car Gets Emirates On 2012 Skyline/Tube Map
Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
The first winner of the Emirates Rugby World Cup ‘Flagbearer’ competition was announced in early September. South Africa fans, 6-year-old Kirstin Engelmann and her dad Rainer, won the competition and headed to the tournament on-board the airline’s Rugby World Cup-liveried A380. The airline’s sponsorship livery was first unveiled on an Airbus A380-800. As… Continue reading Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
BA Stars In Next Phase Of 2012 Great Britons Initiative
British Airways, official airline of the London Olympics and Paralympics, has launched a new phase of its Great Britons sponsorship initiative with a new media campaign. The new work sees the airline feature its 2012 ambassadors in paid for media for the first time. The launch coincides with the next phase of the… Continue reading BA Stars In Next Phase Of 2012 Great Britons Initiative
Emirates World Book Day – Flying Literary Journey
Emirates Airline, a brand steadily expanding its arts and educational commitments, is title sponsor of the Dubai Festival of Literature. The event brings together big name international writers, established Emirati authors and emerging talent for readings, talks, debates and social sessions. To extend this year’s initiative beyond the physical festival and its in person… Continue reading Emirates World Book Day – Flying Literary Journey
Kulala – Unofficial Carrier Of the ‘You Know What’
Perhaps the stand out ambush campaign of the South Africa World Cup saw low cost carrier and online ticket business Kulula challenge FIFA’s legal team and sense of humour with its cheeky ‘The unofficial carrier of the “you know what”’ campaign. The idea behind the work was simple – leverage the World Cup… Continue reading Kulala – Unofficial Carrier Of the ‘You Know What’
