Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’. Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
Tag: Support
Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Ahead of the 26 March start of the 2022 IPL season, the tournament’s 15th iteration, the Mumbai Indians launched a film fronting the team’s ‘Khelenge Dil Kholke / Play With Open Hearts’ campaign to drive excitement ahead of the IPL and boost support at the start of the season. Conceptualised and created by agency… Continue reading Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
Kia, sister company of former NFL auto partner Hyundai, leveraged Super Bowl LV despite no longer having official rights through a campaign called ‘The Game Must Go On’ based around its sponsorship of the Woodrow Wilson High School football team. The idea behind Kia Motors’ initiative is to use the Big Game to focus… Continue reading Kia Leverages Super Bowl LV Via Campaign Based On Donations To High School Football Programs In Need
AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi. Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
In recent days organisations across the sporting landscape – from sportswear brands and sponsors, to governing bodies, leagues, teams and players – have posted social content supporting the protests and taking a stand on racial injustice and police violence on a scale never seen before. Back in 2016 during Trump’s divisive election campaign most… Continue reading Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
England Rugby’s primary partner builds on its ongoing men’s team ‘Wear The Rose’ activation idea with a new campaign backing the women’s ‘Red Roses’ team for August’s WRU Women’s Rugby World Cup. The new phase of the telco’s ongoing initiative spans TV, video-on-demand, print, OOH, digital and social and is spearheaded by a new… Continue reading Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
Vauxhall & Gallacher’s Catchy Chants Spearhead England Women’s #GetIN Euros Campaign
Top tier team sponsor Vauxhall Motors has teamed up with Sky Sports News presenter Kirsty Gallacher to pen a squad of soccer songs to encourage fans to get behind the England women’s football team at this summer’s UEFA Euro 2017. Broadcaster Gallacher has been adopted as an honourary Lioness after creating a series of… Continue reading Vauxhall & Gallacher’s Catchy Chants Spearhead England Women’s #GetIN Euros Campaign
