Inspiring Sports Marketing
Aug 03, 2022
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with >>
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Jul 22, 2022
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building >>
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Dec 06, 2021
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw >>
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Nov 17, 2021
Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best >>
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Aug 10, 2021
Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Major League Baseball (MLB) auto partner Chevrolet today announced a collaboration with award-wining chef and culinary television star Guy Fieri to create the ultimate ballpark snack for the league’s >>
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Jul 01, 2021
TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new >>
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Jun 30, 2021
NHL Teams Up With Twitter To Duplicate Time-Honored Stanley Cup Tradition Via #StanleyTweets
One of the classic hockey traditions is carving the names of the members of Stanley Cup-winning teams onto the iconic trophy and the NHL and Twitter are leveraging their >>
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May 19, 2021
WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach >>
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Oct 28, 2020
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across >>
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Oct 20, 2020
TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign
10 October saw EA FIFA 21 eSports Team Tundra roll out a launch campaign promoting its new kit in tandem with a pair of new commercial partners in TikTok >>
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