PepsiCo snack brand Lay’s activated its Women’s UEFA Champions League (UWCL) partnership in Brazil through a gender equality ‘Disguised Commentator’ initiative challenging prejudice in soccer through an AI supported social experiment built around female football commentary. Objective Like in many other countries, in Brazil there remains plenty of conscious and unconscious prejudice around women in… Continue reading UEFA Sponsor Lay’s Uses AI To Change Brazilian Female Football Commentator’s Voice Into A Male One In ‘Disguised Commentator’ Live In-Game Experiment Against Soccer Sexism
Tag: Social Media
Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best Sports Videos’ fronted by the publication’s Digital Content Host Ashley Nicole Moss. The Authentic Brands Group publication’s first initiative on Snapchat, the social series primarily… Continue reading Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Major League Baseball (MLB) auto partner Chevrolet today announced a collaboration with award-wining chef and culinary television star Guy Fieri to create the ultimate ballpark snack for the league’s movie-inspired Field Of Dreams game in the form of the ‘Apple Pie Hot Dog’. The collaboration, which was developed in tandem with agency Commonwealth//McCann and… Continue reading Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
