One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
Tag: IOC
IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece choreography from Sadeck Waff called ‘Human Geometric’. Aiming to build enthusiasm and a sense of solidarity around 2024 and champion the value-led objectives of the… Continue reading ‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
The International Olympic Committee (IOC) launched a global TV-led ‘Stronger Together’ campaign in mid-June showcasing athletes’ stories of their journey to Tokyo 2020 and aimed at uniting and inspiring fans ahead of the delayed Olympic Games. As well as current competitors like Naomi Osaka, Yusra Mardini, Nyjah Houston and Andre De Grasse, the hero spot… Continue reading Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
