Sports equipment manufacturer Gilbert celebrated its seventh consecutive tournament as the Official Match Ball Provider of the Rugby World Cup by rolling out a short film called ‘Rugby Memories’ spearheaded a wider global campaign featuring famous rugby faces, international unions, grass roots partners and fans from around the world all sharing their own rugby memories.… Continue reading Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Tag: World Rugby
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’ Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
21 May saw World Rugby launch a campaign to grow women’s rugby globally called ‘Try And Stop Us’ which aims to further increase participation, engagement and exposure among fans, players, clubs and all parties involved in the sport. The multi-platform initiative revolves around the concept that when someone chooses to start playing rugby, it is… Continue reading World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
The South Africa Rugby Union and the sportswear brand launched the new Springboks’ ‘Unstoppable’ jersey – for the 2019 Rugby World Cup – with parallel multi-channel campaigns spanning a traditional launch event, PR work, digital and social creative and a spearhead spot. The new kit, designed and manufactured by SA Rugby’s official apparel and… Continue reading Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
To leverage its rights as the title sponsor of the men’s and women’s World Rugby Sevens Series around the Sydney leg of the global tournament, HSBC released a bio style short film about New Zealand’s Ruby Tui and her journey from childhood adversity to sevens star. The video, promoted across digital platforms, looks at… Continue reading HSBC Leverages Sydney Leg Of World Sevens Partnership Via NZ’s Ruby Tui Bio Short Film
Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Mid September saw the launch of the latest wave of the Irish Rugby Football Union (IRFU)’s ongoing ‘Ready For The World’ bid campaign to host the 2023 Rugby World Cup led by a Part II film featuring The Live Aid organiser and Boomtown Rats frontman stars in a poignant video, shot in black and… Continue reading Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
