At the heart of Land Rover’s new ‘We Deal In Real’ brand campaign leveraging its Rugby World Cup rights lies its support for ‘grassroots-to-stadium’ rugby. United by the hashtag #WeDealInReal, the campaign spans several strands – from high-profile central advertising strand and social media content, to experiential initiatives, mascot leverage, global media partnerships and… Continue reading Land Rover’s Grassroots-Led Integrated RWC Work Blends Ads, Ambassadors, Mascots & Experiences
Tag: World Rugby
Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway. The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
In mid July Heineken, worldwide partner of Rugby World Cup 2015, rolled out the core launch phase of the multi-platform campaign it will run through the tournament – ‘Heineken Legends’. At the forefront of the campaign is a global TV commercial fronted by two rugby legends – New Zealand’s Jonah Lomu, and South Africa’s… Continue reading Heineken ‘Coin Toss’ TVC & ‘Legends’ Social Content Launches Beer Sponsor’s Global RWC Activation
RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
Rugby World Cup worldwide partner MasterCard, ahead of the England 2015 tournament in September, has announced that it has retired the PIN number ‘2003’. To help leverage interest in the competition, to salute England’s previous trophy triumph and to ensure the continued safety of fan finances, the payments giant has sset aside the electronic… Continue reading RWC Sponsor MasterCard Retires PIN ‘2003’ As England Salute & Safety Measure
