VisitEngland launched a 2015 Rugby World Cup themed ‘Discover Your England’ initiative with a spearhead TV spot timed to leverage current rugby-related interest in the upcoming 6 Nations international rugby tournament. The commercial, which first aired on the major UK commercial networks (ITV, Channel 5 and SKY) on 11 January, aims to raise the… Continue reading VisitEngland’s ‘Discover Your England’ Leverages 2015 RWCup (& 6 Nations)
Tag: Travel & Transport
Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
The Giro d’Italia is one of the world’s largest and most important cycle races, probably second only in prestige to the Tour de France. The race takes place on an annual basis over a 23-day period, taking in many of Italy’s most spectacular sites over the weeks of the race. In recent years, the… Continue reading Northern Ireland Tourist Board & Giro d’ Italia 2014: ‘Be Part Of The Start’ Review
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo
In the build up to the Euroleague Final Four, title sponsor Turkish Airlines has rolled out a fun ‘Pool Dunk’ spot to promote the mid May Milan event. The epic swimming pool 11-man dunk video features several of the league’s star players – including Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez –… Continue reading Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo
Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Who is the greatest footballer of all time? Every football fan has an opinion! This is the never ending debate that lies at the heart of FIFA global partner Emirates’ Brazil 2014 activation. The campaign is fronted by two candidates for ‘greatest’ debate – Pele and Cristiano Ronaldo – and led by a… Continue reading Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Land Rover Partners With Virgin Galactic Spaceflight
Land Rover has become the first global partner of Virgin Galactic and kicked off the tie-up at The New York International Motor Show with its global reveal of the new Land Rover Discovery Vision Concept car alongside Virgin Galactic’s SpaceShipTwo ‘VSS Enterprise’. Land Rover’s partnership package spans both the immediate run-up to Virgin Galactic’s… Continue reading Land Rover Partners With Virgin Galactic Spaceflight
Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
As part of its multi film tie-up with WETA Workshop, an Air New Zealand plane has been used as the platform to unveil the first full image of The Hobbit’s most anticipated character – Smaug. On 1 December, fans of Sir Peter Jackson’s The Hobbit trilogy have finally got their first 54-metre full body… Continue reading Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
Qatar Airways Viral Flies Neymar To FC Barça Utopia
The latest collaboration between FC Barcelona and its new lead sponsor Qatar Airways is an online spot in which the airline flies to an imaginary utopian Barça-World. The viral’s narrative sees the sponsor carry the team’s marquee summer signing Neymar to a fictional Barça island (finally turning the Catalan club into a country as many… Continue reading Qatar Airways Viral Flies Neymar To FC Barça Utopia
BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
