A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’. The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
Tag: TikTok
‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
Asics’ multi-channel ‘She Breathes’ global campaign for its women’s Nagino Collection is deeply rooted in breath and highlights the importance of women taking control of their mental wellness. The campaign sees the sportswear company set out to acknowledge the importance of women taking control over their mental health through exercise. The work is… Continue reading Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
January saw long-time league sponsor FedEx launch an integrated, digital-first campaign promoting its ‘FedEx NFL Playoffs Concert Series’: an initiative which aims to provide young artists an opportunity to perform for a huge audience. It isn’t just the Super Bowl that attracts huge US TV audiences: Playoff excitement and interest is at an all-time… Continue reading NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible. The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
A 2023 New Year campaign from UK exercise outfit Gymbox offers the brand’s own attitudinal take on classic fitness quotes as it seeks to cut through the exercise bullshit, gym nonsense and fitness industry motivational commandments to position Gymbox as the lively alternative to the more traditional and serious approach of competitor big gym chains.… Continue reading Gymbox New Year OOH Campaign Cuts Through The Clichés With Comic Graffiti Copy
England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
To leverage spiking soccer interest around Qatar 2022 and to mark the start of the winter football season, Gillette Labs has teamed up with actor, comedian and YouTuber Michael Dapaah and Gillette Labs football ambassadors Raheem Sterling and Ian Wright for the series launch of ‘BreakTime’. The online video series, created with After Party… Continue reading England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation
Bleacher Report, a digital publisher of sports content and a division of Turner Sports, promoted its coverage of the 2022 FIFA Men’s World Cup through a nostalgic 90s style campaign that seems to draw creative inspiration from Disney/Pixar’s Toy Story. Launched ahead of the start of the tournament and led by a slightly satirical… Continue reading Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation
