The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
Tag: TikTok
Team GB Teams Up With British Red Cross & TikTok To Inspire & Fundraising Via #IsolationGames
Mid-April saw Team GB and the British Red Cross partner to launch an initiative called #IsolationGames – an initiative that simulteanously challenges UK athletes and the public to recreate the ‘lost’ summer of sport from their own homes. Building on a background of summer sporting events being postponed and cancelled all around the world,… Continue reading Team GB Teams Up With British Red Cross & TikTok To Inspire & Fundraising Via #IsolationGames
Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
The ‘Nualla Puo Fermarci / Stop at Nothing’ initiative saw Nike and agency AnalagFolk seek to get more Italian women involved in and participating in sport by paring Nike athlete ambassadors with social dance influencers to create choreographed dance move challenges on TikTok. The Challenge The initiative was a response to a… Continue reading Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
#CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
While several other Bundesliga sides and European teams launched their own TikTok channels in 2019, Borussia Dortmund became the first German club to pen an official partnership with the ByteDance owned platform and launched it with a video-ked challenge to boost user engagement and attract a new, younger generation of fans. Territory: Germany/Global … Continue reading #CheerForBVB Official Partner Launch – Borussia Dortmund / TikTok
Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
The familiar kids game name ‘You’re It’ acts as a rallying cry for children to push their limits in Nike’s latest campaign which sets out to bring the brand’s familiar, iconic, high-adrenaline and visually fluid creative approach to a younger demographic. ‘You’re It’ flips ‘being it’ from a negative to a positive as it… Continue reading Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
