For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’. Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
Tag: Sports Drink
England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup
Leveraging spiking interest in the sport around the 2021 Rugby League World Cup – taking place in England from 15 October to 19 November 2022 – fitness and performance energy drink brand Reign Total Body Fuel rolled out a docuseries profiling a team of England stars and brand ambassadors – including men’s forward John Bateman, women’s centre Amy… Continue reading England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup
Hockey Stars Front BioSteel’s First Ever Commercial Titled ‘NHL Hydration Break’
BioSteel, one of the new brands spearheading the fast growing US sports hydration drink category, leveraged its inaugural season as the Official Hydration Partner of the National Hockey League (NHL) through a campaign called ‘NHL Hydration Break’. The campaign, which was created by agency The Many and helmed by Director Trevor Paperny, leveraged the… Continue reading Hockey Stars Front BioSteel’s First Ever Commercial Titled ‘NHL Hydration Break’
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’. The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport
Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad
Gatorade’s Spring/Summer 2022 US campaign, promoting its new Gatorade Fit product, sees six-time NBA All-Star Damian Lillard and a World Champion boxer Ryan Garcia climb in to the ring together for a cross-sport hypothetical commercial called ‘All G’. The campaign, which was a result of a collaboration with agency TBWA\Chiat\Day and Farm League, promotes the… Continue reading Gatorade Fit Sports Crossover Campaign Sees Lillard & Garcia Trade Punches In Boxer vs Baller ‘All G’ Ad
Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade teamed up with athlete ambassador and US Olympic artistic gymnast Sunisa ‘Suni’ for the latest episode in its #FuelTomorrow campaign with a commercial called ‘Make Your Own Footsteps With Suni Lee’. Built around the idea that role models create their own paths and created in harness with agency TBWA\Chiat\Day, the spot dropped on… Continue reading Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines. The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle. The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
The start of 2022 saw Monster Energy brand Reign Total Body Fuel launch a campaign called ‘Ready To Reign’ which revolves around a trilogy of athlete ambassador fronted short films each focused on an emotional, inspirational and authentic story of overcoming barriers – either personal or professional – to achieve their goals. The first… Continue reading Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
