Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Tag: Sports Drink
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
As part of its ongoing G50 initiative to celebrate ‘50 years of fuelling champions’, Gatorade’s campagn reviving its iconic ‘Be Like Mike’ ad reached a crescendo with a set of new remixed spots and Be Like Mike experiences. It’s been 23 years since the original commercial created the template for the contemporary athlete ambassador… Continue reading Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played a partnership role. The spot, called ‘50’, features a slew of big name Gatorade athlete ambassadors and team partners – from Michael Jordan and Derek… Continue reading Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Pepsi’s Gatorade ‘Sweat It’ Spot Ambushes World Cup
June saw PepsiCo sports drink Gatorade crashed in on the World Cup party (and on official sponsor and Coca-Cola-owned rival Powerade) with the 12 June launch of a new football-focused campaign all about ‘sweat’. ‘Sweat It. Get It’ explores what athletes sacrifice in sweat and what Gatorade helps them replace. It is fronted… Continue reading Pepsi’s Gatorade ‘Sweat It’ Spot Ambushes World Cup
Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Iniesta Leads Powerade’s World Cup #PowerThrough
April saw Powerade, FIFA’s official sportsdrink, launch its central, global World Cup campaign fronted by FC Barcelona and Span star Andrés Iniesta and called ‘There’s Power In Every Game’. The integrated campaign from the Coca-Cola-owned energy drink, created in partnership with Wieden+Kennedy Amsterdam, spans multiple channels including TV spots, print executions, out-of-home ads, documentary… Continue reading Iniesta Leads Powerade’s World Cup #PowerThrough
TdF Snapshot: Ambushers, Teams & Media Partners
A slew of marketing directors all round the world are jumping on the bicycling bandwagon and leveraging the Tour de France as they aim to engage with the event’s affluent, passionate and growing fanbase On the official side of sponsorship, Australian Tour broadcaster SBS is building on last year’s 24% rise in viewing figures… Continue reading TdF Snapshot: Ambushers, Teams & Media Partners
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as the restrictions finished on 15 August, the PepsiCo sports drink giant launched a London 2012-led campaign fronted by the king of the track Usain Bolt with… Continue reading Bolt In Gatorade’s Post-Games Win/Within Ambush
Powerade/7-Eleven’s March Madness QR Code Cups
NCAA official sports drink Powerade, has linked up with 7-Eleven to celebrate March Madness by putting QR codes on its Big Gulp Cups to give fans access to exclusive video of memorable moments in Final Four tournament history. With four collectible ‘Miracle Match-up Big Gulp’ cups, each featuring a former NCAA basketball student-athlete during… Continue reading Powerade/7-Eleven’s March Madness QR Code Cups
