Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem. The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Tag: Spoof
Blind Barber’s Bryce Harper & Sibling’s Social ‘Hair Secrets’ Prank Teaser
An embarrassing sibling social prank spearheaded a hair-care campaign for Blind Barber that was fronted by baseball super star and now new part owner of the brand Bryce Harper. Based on the unlikely insight that the Washington Nationals slugger is known throughout Major League Baseball not just for his hitting skills but also for… Continue reading Blind Barber’s Bryce Harper & Sibling’s Social ‘Hair Secrets’ Prank Teaser
SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
NBC’s long-running, classic comedy show Saturday Night Live has launched a spoof sports spots to promote this week’s episode of the show introducing Nike’s new Pro-Chiller Leggings. With copy lines like ‘Designed for endurance, Used for sitting on the couch’, the commercial mocks the usual, classic sportswear spot approach which sees athletic-wear marketed by… Continue reading SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
To leverage the start of the new Major League baseball season Red Bull has unveiled a new prank video, called ‘Special Delivery’, starring brand ambassador and Chicago Cubs star slugger Kris Bryant. Red Bull not only has a long running athlete endorser tie-up with Bryant, but it is also the official energy drink partner of… Continue reading Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
Mid March saw Mountain Dew roll out the follow up phase to its Dewy Ryder debut work leveraging the retirement of long-time brand ambassador Dale Earnhardt Jr, as the fictional comic character gets behind the wheel for his first NASCAR race. Ryder, played by comic actor Danny McBride, was initially introduced late last year… Continue reading Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
RYA Tacks Onto To Nike Commercial Claim With ‘Nothing Beats A Sailor (Sailr)’ Spoof Spot
Nike’s latest spot may be shouting that ‘Nothing Beats a Londoner’ (see case study), but the Royal Yachting Association (RYA) has creatively countered with a responsive sailing campaign piggy-backing the success of the swoosh sportswear behemoth’s blockbuster spot. Launched two weeks after the Nike commercial, the RYA’s digital and social video parodies the lauded… Continue reading RYA Tacks Onto To Nike Commercial Claim With ‘Nothing Beats A Sailor (Sailr)’ Spoof Spot
Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
When is a Super Bowl commercial not a Super Bowl commercial? When it is a Skittles ad that won’t be seen by the 100 million football fans watching the Big Game on NBC, but rather just by one single teenager in California. It is, of course, supported by multiple teasers. Skittles, the… Continue reading Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Ever wondered quite what the odour of your favourite NBA team smells like? Ever dreamed about your favourite players’ post-game hoop sweat scent? Well, wonder no more as your dreams have become real, as the NBA’s official automotive partner Kia is giving you a chance for your car to smell of the pungent… Continue reading Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)
Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
West Ham United attacker Michail Antonio fronts the latest tactical content spot from Umbro as the sportswear brand and athlete ambassador unveil a spoof spot for Valentine’s Day. The video’s narrative sees the Hammers wide man take a date back to a hotel room and give her a gift: but what starts with some… Continue reading Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
In the US sports calendar Christmas Day means an basketball bonanza and NBA broadcast partner ESPN promoted its 2016 festive match-ups by rebooting its familiar ‘Commissioner Claus’ campaign with a series of comic clips. A few days ahead of the big day itself, a fresh 12-spot series of Santa Claus ads returned to ESPN… Continue reading ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
