‘It’s a new season. Start fresh’ is the message from Foot Locker in a light-hearted campaign leveraging the start of the new NFL season starring New York Giants Victor Cruz and Odell Beckham Jr. The sports shoe retailer’s ‘Inner Thoughts’ spot revolves around a beginning of the season meeting between the two wide receivers… Continue reading NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
Tag: Spoof
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees. The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
Newcastle Brown Ale’s 2016 Super Bowl Teaser Already
‘Prepare yourself to prepare yourself’. So says Newcastle Brown Ale as its rolls outs its 2016 Super Bowl teaser 52 weeks before the Big Game. With tongue firmly in cheek, the online spot claims that it is ‘going to change the way you wait for big game ads forever’ and will include all the… Continue reading Newcastle Brown Ale’s 2016 Super Bowl Teaser Already
McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
‘Roads? Where we’re going, we don’t need roads……..but we do need racetracks.’ As the first weekend of testing got underway in Jerez (Spain), the revived McLaren-Honda F1 team celebrated the renewal of their partnership and leveraged interest in the upcoming season with a spoof webfilm based on the 1980s Hollywood blockbuster movie Back to the Future.… Continue reading McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
Chevrolet’s Pre-Game ‘Spoof Power Outage’
At the very moment the USA’s biggest TV audience in history was settling down to watch the Super Bowl, Chevrolet’s final pre-game spot faked a TV power outage. A brave move from the brand and agency BBDO – even for a commercial whose message urged consumers to buy the new Chevy Colorado truck that… Continue reading Chevrolet’s Pre-Game ‘Spoof Power Outage’
Newky Brown Ale Ambush Crashes The Doritos’ Big Game Ad Contest
Newcastle Brown Ale follows up last year’s ‘If We Made It’ Super Bowl ambush by crashing official snack partner Doritos 2015 consumer-created ‘Crash The Super Bowl’ campaign. Newcastle Brown Ale says it’ll do anything to get an ad into the Big Game except pay the $4m fee – even hijack an official NFL partner’s… Continue reading Newky Brown Ale Ambush Crashes The Doritos’ Big Game Ad Contest
Boring Milner Stars In Man City Video Advent Calendar
Inspired by the parody @BoringMilner Twitter account, utility player James Milner played up to his ‘dull’ image in a brilliant spoof Christmas video that was the standout piece of creative within the official Manchester City Advent Calendar. Milner’s acting versatility certainly impresses as the 28-year-old midfielder is interrupted whilst reading a book called ‘Avoid… Continue reading Boring Milner Stars In Man City Video Advent Calendar
Paddy Power Ryder Cup Ambush Switches Farage From Europhobe to Phile
Paddy Power continued its notorious and irreverent reputation for cheeky guerrilla marketing with a Ryder Cup ambush campaign fronted by the UK’s most infamous euro sceptic Nigel Farage. Shot in the style of a party political broadcast and delivered from a golf course (Kent’s Westerham Golf Club), the bookie’s campaign is spearheaded by a… Continue reading Paddy Power Ryder Cup Ambush Switches Farage From Europhobe to Phile
Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad
Despite Bud Light’s six-year NFL deal valued at $1.2bn plus (and its four Super Bowl spots – two for Bud Light and two for Budweiser), lesser known Newcastle Brown Ale might just have been the highest profile Super Bowl beer advertiser. Without even advertising in the Super Bowl! US brewer Anheuser-Busch’s expensively acquired… Continue reading Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
