Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters. The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
Tag: Sky Sports
Kia & Sky Sports Cricket
Following auto brand Kia’s association with cricket in the UK, the brand wanted to further raise awareness and uphold regular dialogue with ABC1 males so it launched a multi-platform media partnership with Sky Sports which centred around broadcast sponsorship of Sky Sports Cricket with supporting digital content and competitions. Territory: UK Agency: Sky… Continue reading Kia & Sky Sports Cricket
Vauxhall & Gallacher’s Catchy Chants Spearhead England Women’s #GetIN Euros Campaign
Top tier team sponsor Vauxhall Motors has teamed up with Sky Sports News presenter Kirsty Gallacher to pen a squad of soccer songs to encourage fans to get behind the England women’s football team at this summer’s UEFA Euro 2017. Broadcaster Gallacher has been adopted as an honourary Lioness after creating a series of… Continue reading Vauxhall & Gallacher’s Catchy Chants Spearhead England Women’s #GetIN Euros Campaign
Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
David Beckham fronts Sky Sports’ promotional advert for the new Premier League season The 60-second commercial video starts with Beckham setting out on a morning jog only to find himself running through scenes from 10 months of football: visiting pubs, homes, streets and park pitches en route. The ex-Manchester United player and former England… Continue reading Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Budweiser’s #ToTheDream campaign with Sky Sports culminated at the end of the season with a 90-second TV ad to show the winners in its ‘Dream Goal’ competition. Airing on Sky Sports during the final Premier League matches, the campaign asked fans to send in home-film footage of their own amateur goals. Budweiser invited… Continue reading Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Domestic appliance brand Beko rolled out a new campaign – #JoinOurTeam – activating its FC Barcelona sponsorship led by a TV spot celebrating team spirit The commercial stars some of FC Barca’s star players – including Lionel Messi, Neymar Jr, Gerard Piqué, Luis Suárez and Andrés Iniesta – working together, both on the pitch… Continue reading Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
