Tag: Retailer

Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign

The start of February saw sportswear brand Gymshark launch a US campaign called ‘To The Heroes’ which celebrates local community leaders and supports Black History Month.   The digital-first ‘To The Heroes’ marketing push is built around a trio of online films telling the personal stories of three individuals who have used sport and education… Continue reading Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign

Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees

An epic campaign called ‘The Hunt’ from European sports retailer XXL brought to life the brand’s mission to ‘make sporting goods available for everyone’ sees 100 skiers chase a rabbit across a spectacular mountain snowscape.   The idea behind the white rabbit chase, played by experienced French skiers Alex Remonnay and Leo Fourcade, is to inspire… Continue reading Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees

The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai

The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store.   Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai

Unicorn Darts Launches ‘For Every Player’ Campaign To Break Down Darts Barriers & Clichés

Unicorn Darts, which recently stepped away as the dartboard sponsor of the Professional Darts Corporation (PDC) after a 25-year partnership, has launched a new campaign called ‘For Every Player’ which seeks to help break down barriers to new player entering the sport and to embrace new fans and ensure darts can be enjoyed by everyone.… Continue reading Unicorn Darts Launches ‘For Every Player’ Campaign To Break Down Darts Barriers & Clichés

Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign

Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event dedicated to winter sports brands – through a campaign called ‘Goodbye City, See You On Snow’.   The retail brand and creative agency created an integrated… Continue reading Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign

Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own The Floor’ which seeks to celebrate the power and freedom in movement and shift Nike dance gear.   Spearheaded by a hero spot helmed by Director Ben Dean, the… Continue reading Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series

Nike and the Dutch streetwear and sneaker retailer Patta promoted their latest Air Max 1 collaboration through a four-part film series called The Wave’ which was directed by Mahaneela with creative direction from Steve McQueen and his Lammas Park production house.   The US sportswear giant and Amsterdam-based boutique unveiled ‘The Wave Collection’ centered around… Continue reading Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series

New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign

The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram.   Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign

Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’

December saw sports retailer Decathlon seek to build further awareness and drive festive season sales through an integrated holiday campaign created and developed in partnership with agency Rethink.   The ad campaign approach focuses on the message that ‘the holidays are all about sport’ and thus sees Decathlon seek to further its mission of ‘democratising… Continue reading Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’

Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’

Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’.   Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’

Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’

To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester).   Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’