Unicorn Darts, which recently stepped away as the dartboard sponsor of the Professional Darts Corporation (PDC) after a 25-year partnership, has launched a new campaign called ‘For Every Player’ which seeks to help break down barriers to new player entering the sport and to embrace new fans and ensure darts can be enjoyed by everyone.
Working with agency Mongoose Sport & Entertainment, the creative reflects the brand’s new strategy to proactively focus on growing the number of players and fans, investing in bringing more people together to play darts socially and within communities and the copy includes the lines: “For every game, every way of playing, and every place you play, The Big Name in Darts are for every player.”
are proud to launch ‘For Every Player’, a new initiative created to remove the barriers in the sport and inspire more people to become fans of the sport.
To find out more, read here https://t.co/65coSxNG3X pic.twitter.com/g7YnxgPyuQ
— Unicorn Darts (@UnicornDarts) January 26, 2022
The creative ran across the brand’s Instagram, Twitter and YouTube channels and the content sought to drive viewers online to explore Unicorn’s range of products for every skill level at https://www.unicorn-darts.com/.
The campaign emerged after YouGov research in the UK carried out across the recreational and regular darts players which found that 50% of them would like increased access to dartboards and the majority of them are looking for more opportunities to play the game socially.
“For us this is about taking the next step in our brands journey; we are proud of the role we have played in the PDC over the past 25 years and it is now time for us to invest in growing the darts community and inspiring more people to play and enjoy the game as much as we do,” commented Managing Director of Unicorn Darts Edward Lowy at the campaign launch.
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A long established sports equipment company, Unicorn has been part of the darts community since 1937.
With 20 winners, Unicorn backed players using Unicorn darts have won more World Championships than any other brand.
From its previous partnership with and investment in the PDC to a constantly innovative darts product line, Unicorn is based around a ‘passion to grow and evolve the sport’.
The final PDC sponsored game featuring Unicorn boards was be the UK Masters at Milton Keynes which finished on 30 January 2022.
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