Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of the athletes. The initiative is fronted by David Beckham and spearheaded by a TV spot launched on 15 August, the creative focuses on Paralympic Team… Continue reading Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Tag: Retailer
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics came to a close – ‘Thanks For The Warm Up’. This ‘Warm up’ phase of the broadcaster’s campaign began on the final weekend of… Continue reading Thanks For The Warm Up Say C4 Paralympic Superhumans
Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
Halfords is running an innovative campaign to amplify its sponsorship of ITV’s coverage of this year’s the Tour de France by using web films to help people experience the race from an amateur cyclist’s perspective. So Halfords and their creative agency DLKW Lowe created their own mini Tour featuring four of the stages from… Continue reading Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple platforms, but at its heart the apparel maker has constructed an innovative social media centre that aims to amplify college basketball pride. To reflect the… Continue reading Nike’s ‘Rise As One’ March Madness Activation
JCPenney Uses Its Oscar Sponsorship To Rebrand
US retailing giant JCPenney is in the midst of a major rebranding programme and it will use its sponsorship of the 2012 Academy Awards to continue this process – with ads particularly focused on its new pricing strategy as well as its Spring range. Penney, one of the three sponsor pillars of the… Continue reading JCPenney Uses Its Oscar Sponsorship To Rebrand
Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace hot on the heels of adidas miCoach and its F50 Speed Cell tracking systems. Nike, one of the trend setters in this space with its revolutionary Nike + initiative, is determined not… Continue reading Nike’s Fuelband Tracking Initiative Opens 2012 Ambush
Djokovic’s Sharapova Impression In Head Campaign
August saw Head launch a digital campaign featuring a cross-dressing Novak Djokovic imitating Maria Sharapova (complete with long blond wig and mannerisms). Released to coincide with the US Open and designed to promote Sharapova’s new YouTek Instinct racquet and bag collection, the creative brought to life an aspect of Djokovic’s personality already known… Continue reading Djokovic’s Sharapova Impression In Head Campaign
Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’. Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout… Continue reading Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
2 Head Tennis Virals Break 1m YouTube Views Barrier
Head is perhaps THE tennis brand at the forefront of trying to reposition the sport into something that is more dynamic, youthful and engaging. It’s principle two strategies for this seem to be firstly focusing on the personalities of their ambassador players and secondly focusing on new media and alternative technologies as their principle… Continue reading 2 Head Tennis Virals Break 1m YouTube Views Barrier
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
