An epic campaign called ‘The Hunt’ from European sports retailer XXL brought to life the brand’s mission to ‘make sporting goods available for everyone’ sees 100 skiers chase a rabbit across a spectacular mountain snowscape. The idea behind the white rabbit chase, played by experienced French skiers Alex Remonnay and Leo Fourcade, is to inspire… Continue reading Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees
