Football prodigy Kiyan Prince is brought back to virtual life in powerful and groundbreaking anti-knife crime campaign by Kiyan Prince Foundation, EA Sports FIFA 21, Match Attax, Adidas, JD and agency Engine. Territory: UK Agency: Engine Objectives Launched to mark the 15th anniversary of the 15-year-old Queens Park Rangers player’s… Continue reading Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Tag: Press
Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Renault launched a new campaign in May promoting its flagship SUV Renault Captur plug-in hybrid model (with E-Tech technology) through a film-led, cycling-themed campaign called ‘Unstoppable’ which drives home the message that nothing can stop us when we are powered by the right energy. Working with agency Publicis Conseil, Renault reaffirms its historic links… Continue reading Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
French sports and leisurewear brand Lacoste teamed up with Polaroid in mid-March to launch joint campaign with distinct 1970s styling to focus on seeing life in glorious technicolour. The clothing company, which was founded in the tennis space, teamed up with Polaroid for a doubles campaign which adds a touch of energy and joy… Continue reading Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Ahead of the kick off of the 2021 Telstra Premiership season, the NRL has launched a game-focused ‘Defy Impossible’ campaign celebrating the amazing action that the league is set to deliver. The campaign, the first creative from new agency Galore, focuses on the product and on the incredible moments of skill and excitement which… Continue reading NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
Sportsbet’s latest Australian campaign features Aussie larrikin and Wheelie Bin Sprint Champion Gary Flynn introducing the integrated ‘Elite Average Games (EAG)’ marketing initiative. Building on last year’s comic commercials and again featuring the voices of sports broadcaster James Brayshaw and comedian Nick Cody, this year’s EAGs include Paper Toss, Rhythmic Spillnastics, Beach Shade Wrestling,… Continue reading Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
An emotional New Year mother-and-son style spot from Renault seeks to put the auto brand’s Formula 1 technology within everyone’s reach in a campaign built around the relationship between F1 and E-Tech – ‘Hybrid Tech Born in F1’ – to promote its new range of electric and hybrid vehicles. Developed by agency Publicis Conseil… Continue reading Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
The NBA teamed up with agency Translation on a multi-phase, integrated initiative which spanned the rights-owners brand identity, purpose and positioning to engage a broader, younger and more global fanbase by resetting the league’s image and creating work which invited people to reconnect with the game. The project, which spanned multiple pillars and… Continue reading ‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
Mid December saw Sky New Zealand roll out a campaign called ‘Summer Of Sport’ which aimed to encourage Kiwis to let it all hang out and remind viewers of the joy sporting fun brings to everyday life and promote the non-stop sports action across its 12 channels. The campaign is led by a… Continue reading Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Nike, the official kit supplier of The Football Association, leveraged England’s historic 1,000th international match with a campaign called ‘And All Who Follow’ honouring the 93 black players who paved the way in English football. The activation, conceived and created by Wonderhood Studios, took place on 14 November when England took on Montenegro in… Continue reading Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
