Tag: Olympic Games

P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good.   Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform

Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban.   The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix.   The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021)   The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot

Cisco France celebrates signing on as a domestic partner of Paris 2024 with an epic online video amplified across its own social channels.   The social spot amplifies the brand’s pride in the partnership and states that the new Olympic and Paralympic Games sponsor is ready to meet Paris 2024 technological challenges to ensure that… Continue reading Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot

YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation

Danone’s high protein snack brand YoPRO acted its role as an official partner of the Australian Olympic Team through a new wave of work in its ‘Every Millimetre Matters’ campaign featuring Aussie Olympians Women’s Tennis Number One Ash Barty, Olympic Champion swimmer Kyle Chalmers and Commonwealth Games high jump champion Brandon Starc.   The digitally-led… Continue reading YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation

UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021

A new campaign called ‘The Journey’ from the United Nations High Commission For Refugees (UNHCR) highlights the extraordinary stories of refugee athletes as the strive to reach Tokyo to generate support for the Refugee Olympic and Paralympic Teams.   The campaign, conceived and executed by London based creative agency Don’t Panic in harness with directing… Continue reading UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021

‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games

The wearable ‘ANZ Support Band’ will connect Kiwi sports fans to New Zealand athletes at the this year’s Olympic and Paralympic Games by simply tapping their device which leads to the athletes receiving the vibration of support via their own wristband.   Developed for ANZ by creative agency TBWA\NZ, the ANZ Support Band uses Bluetooth… Continue reading ‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games

Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation

A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021.   The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation

This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)

IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the challenges of… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)

US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign

The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing.   With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign

Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics

The start of January saw the British Olympic Association launch a Team GB social campaign celebrating 125 years of British athletes competing at the Olympic Games.   The campaign is led by a social video which adopts a ‘scrapbook style’ look back at the team’s history at the games – featuring some of the most… Continue reading Team GB Social Spot & Article Mark 125 Years Of British Athletes At The Olympics