Everton Football Club teamed up with Angry Birds studio Rovio for a multi-year sleeve sponsorship that sees the Angry Birds logo appear on the shoulder of the team shirts and both parties push partnership content. The English Premier League club (founded in 1878) and the Finnish mobile gaming giant debuted the sleeve partnership on… Continue reading Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Tag: Merchandise
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia
As the new NFL season gets under way, the sports e-commerce retailer Fanatics has linked up with Uber to offer Los Angeles Rams the ability to celebrate big, live in-game sports moments by purchasing Rams merchandise in real-time Fanatics, traditionally known for its on-demand printing, is leveraging interest in and excitement around the Rams… Continue reading E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia
Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
Whether it is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately. Giving them what they want, when they want… Continue reading Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
Vonn Fronts Reese’s Wintry Summer Olympics Work & Hershey’s Launches Team USA ‘Hello From Home’
US candy Reese’s leverages interest in Rio 2016 by launching an inverted ‘Do Summer Like a Winter Olympian’ campaign led by its fist live action TV commercial in a decade. The Hershey owned brand, an official sponsor of the US Olympic Team, is putting its own twist on activating around the 2016 Games by… Continue reading Vonn Fronts Reese’s Wintry Summer Olympics Work & Hershey’s Launches Team USA ‘Hello From Home’
Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
Back at the beginning of the 2015/16 the Detroit Pistons launched a fresh rights owner campaign – ‘Detroit Basketball’ – based not just on its championship history, culture, attitude and community involvement, but also on the team’s core ‘play hard, play smart, play together’ values. The initiative draws parallels between team and community and… Continue reading Pistons’ Attitude, Values & Community-Led ‘Detroit Basketball’ Nets NBA Marketing Campaign 2016
Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary
As the Major League Baseball season winds down, one of our favourite property owner campaigns of the 2013/14 MLB season was the Chicago Cubs’ integrated ‘100 Year Anniversary’ campaign for its beloved stadium Wrigley Field. Of course the Cubs themselves aren’t in the playoffs this year. They never are! Nevertheless, despite this long… Continue reading Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary
AT&T Better Network Launch Via NCAA’s March Madness
The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ as it axes the brand’s long running ‘It’s Not Complicated’ tagline for ‘Better Network’. Since 2012 the behemoth telco’s creative has been based around cute… Continue reading AT&T Better Network Launch Via NCAA’s March Madness
NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
