Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt fronted by soccer legend Luis Figo and a diverse football team from across the Middle East, Europe and Latin America. As football fever began to… Continue reading Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Tag: IT/Tech
Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
Events discovery platform Skiddle activated its sponsorship of Skateboard GB with a participatory, consumer content focused campaign based around the ‘Skateboard GB x Skiddle Virtual Skate Championship’ which aimed to boost awareness of the alliance and participation in the inclusive, virtual event. Skiddle co-hosts the groundbreaking virtual event which seeks to maximise entries by… Continue reading Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in July to launch ‘The Connected Scarf’: a wearable piece of supporter technology which helps monitor a fan’s emotional journey throughout a match and thus provides deep insights into the interconnection between the club and its supporters. Cisco,… Continue reading Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’
Fresh summer season activation from video and web conferencing company Webex driving awareness and excitement around its partnership with the McLaren F1 team offered motor racing fans and viewers a glimpse behind the F1 team’s research and development curtain to see how Webex helps the F1 team’s engineers innovate and ‘Accelerate Performance’. Webex teamed… Continue reading Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’
Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science. The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans. Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games. The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
