Lenovo launches its K900 smartphone in a multi-market Asian campaign fronted by NBA superstar Kobe Bryant called ‘The Everyday Kobe Challenge’. The umbrella idea, based around Bryant’s reputation for dramatic 3-pointers, is a simple one – shoot hoops the Kobe way and win a smartphone. One strand of the campaign sees Lenovo challenge… Continue reading ‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Tag: Instagram
Nespresso Films ‘Taste The Magic Of The (America’s) Cup’
As the battle for sport’s oldest trophy reaches a climax in San Francisco Bay, America’s Cup sponsor Nespresso has released a series of short films called ‘Taste The Magic Of The Cup. The films, one of which is released each day of the competition, aim to both dramatise and explore synergies between the advanced… Continue reading Nespresso Films ‘Taste The Magic Of The (America’s) Cup’
Onitsuka Tiger Ambassador Film & Instagram Campaign
A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
Social Media Wall Fronts Esurance’s US Open Work
Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall. The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work
Heineken US Open Instagram Ticket Scavenger Hunt
Heineken is focusing upon Instagram as the central hub for its US Open interactive picture hunt ticket giveaway – ‘Crack The US Open’. Combining mobile and social components, the beer brand is using Instagram’s grid feature to create a huge mosaic picture which operates as the playing field for the photo scavenger hunt. … Continue reading Heineken US Open Instagram Ticket Scavenger Hunt
CoverGirl’s Nail ‘Fanicures’ Focus On NFL’s Female Fans
CoverGirl has partnered with the NFL to build excitement about the new season with female fans by launching a team colour inspired nail range dubbed ‘Fanicures’. Using ‘Spirit All Season Long’ as a tagline, the P&G cosmetics brand’s new range includes 32 NFL fanicures – each inspired by each team’s logos and colours. … Continue reading CoverGirl’s Nail ‘Fanicures’ Focus On NFL’s Female Fans
Alive Films & L’Etap Guide Front Jaguar Team Sky Work
A series of ‘Alive’ videos and blogs lie at the heart of Jaguar’s Sky Pro Cycling alliance 2013 campaign The spearhead spot sees Team Sky riders Chris Froome, Geraint Thomas, and Edvald Boasson – Hagen tell Jaguar what really makes them feel ‘Alive’: from learning to ride a bike to summiting the highest mountains… Continue reading Alive Films & L’Etap Guide Front Jaguar Team Sky Work
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Jacob’s Creek’s Wimbledon Social Story Competition
Jacob’s Creek is leveraging its position as the Official Wine Of Wimbledon with a new 360 degree campaign targeting 35 to 54-year-old consumers through a fairly traditional print and outdoor advertising campaign, couple with digital work, PR and in-store activation. The brand is expanding its ongoing ‘Open Up’ approach, which has been the focus… Continue reading Jacob’s Creek’s Wimbledon Social Story Competition
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new inspirational position, creative approach and marketing campaign One of its first new innovative steps is to offer consumers cash to create user generated content to… Continue reading Puma Offers UGC Cash For Nature Of Performance Ads
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be happiest of all after their quick Twitter reaction to the power outage saw the brand come out on top. The Oreo team’s agency, 360i, was… Continue reading Oreo Lights Up Twitter As Super Bowl Goes Dark
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on what must be the shiniest tennis court ever built formed a kaleidoscopic visual effect – thus creating a fashionable and fascinating set of images. McCartney’s… Continue reading Mirror Court Glitz Launches Adidas/McCartney Tennis Line
