Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign. The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Tag: Guerrilla
‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
Budweiser is rolling out a blended PR push, outdoor stunt street tour and social media ‘Made By You’ campaign ambushing UEFA Euro 2016 that revolves around a batch of its beer that it has infused with the passion of England football fans. Accompanied by former national team stars – including John Barnes and Graeme… Continue reading ‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
Jumping on the UEFA Euro 2016 band wagon, Apple is leveraging the European football frenzy with a new ‘Shot on iPhone’ spot showing the beauty of the beautiful game. Published the day after the tournament kicked-off, the new work promotes the video-shooting specs of the iPhone 6s (including features such as ‘slow motion’) through… Continue reading Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Beats by Dr is once again using athlete ambassador led ads to ambush a major sports event and for Euro 2016 it has re-imagined The Prodigy’s famous ‘Firestarter’ music video by replacing the band with a team of soccer star endorsers in a new spot running under its ‘B Ready’ campaign. The central film… Continue reading Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Late April saw Puma take on official sponsor Adidas and market leader Nike by rolling out the first of the big football footwear campaigns for Euro 2016 with a ‘Play Loud’ spot extending its #ChooseTricks initiative. Promoting the latest edition of its ‘Tricks’ boot range, worn by several of its star player endorsers through… Continue reading Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
The day before Euro 2016 kicks-off, Nike leverages football fever and uses player endorsements to ambush official tournament partner Adidas with the launch of its #SparkBrilliance initiative led by a body swap short film called ‘The Switch’ and a mental training footie app called Pro Genius. At the core of the new campaign is… Continue reading Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power launches its Euro 2016 guerrilla campaign with cliché stuffed creative celebrating a team not going to the tournament – Scotland. Featuring the full line-up of Scottish stereotypes (from red wigs and tartan kilts, to Braveheart faces, bagpipes and even the Loch Ness Monster) and famous faces (such as inevitable cameo from The… Continue reading Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
Goodyear is celebrating its hometown Akron by leveraging NBA Finals excitement with a baby-friendly campaign celebrating city natives and star players LeBron James and Stephen Curry called ‘Akron Born’. As well as being the birthplace of the superstar ballers and team leaders of the final franchises (the Cleveland Cavaliers and the Golden State Warriors),… Continue reading Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Australia’s largest telecommunications and media company is making the most of Australian Open fever through a new campaign promoting its Telstra Air’s free Wi-Fi service that stars former French tennis player Henri Leconte. In a set of 30-second comic spots launched to coincide with the start of the tournament, Telstra’s TV-led campaign sees Leconte… Continue reading Leconte Leverages Aussie Open Fever In Comic Telstra Air Hotspot Ambush Ads
Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
Using the tagline ‘The greatest goals deserve the greatest celebrations’, Budweiser Canada has expanded its NHL ambush ‘Red Light 2.0′ with a Goal Lab and has extended it into the USA Without an NHL sponsorship (Molson Canadian is the league’s official beer), it aimed to knit together its local partnerships, individual franchise relationships and… Continue reading Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Microsoft’s GRAMMY’s activation revolved primarily around its interactive Microsoft Music Box – an innovative Kinect- and Surface-powered keyboard experience. The GRAMMYs official technology partner’s idea for the Music Box is to enable people to express their mood via body movement and then turn these gestures into music. The Microsoft Music Box team hacked the… Continue reading Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
