With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
Tag: Guerrilla
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
Urban Barn’s Big Brother-Style Winter Olympics Initiative
One of the most interesting non official initiatives at Vancouver’s Winter Olympics came from Urban Barn in the form of its HomeOnHowe campaign. The initiative saw the manager of an Urban Barn store move into his shop for the duration of the games. Living Big Brother style in the retail space meant eating,… Continue reading Urban Barn’s Big Brother-Style Winter Olympics Initiative
