The Skoda Fantasy Tour de France game, which went live three weeks before the 2014 race rolls into the Yorkshire Dales for its Grand Depart, offers fans a chance to build their own pro cycling team, tackle stages and try and win real prizes. Running along similar lines as the more familiar Fantasy Football… Continue reading Skoda Launches Fantasy ‘Tour De France’ Online Game
Tag: France
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Adidas’ French 2010 World Cup ‘Coach Crush’ PR Stunt
In France Adidas launched the central strand of its Brazil 2014 World Cup activation with a PR stunt that saw the FIFA partner and former French team sponsor crush France’s infamous team bus that symbolised the disaster of the country’s 2010 tournament. Les Bleus South African tournament nightmare saw Raymond Domenech’s side exit in… Continue reading Adidas’ French 2010 World Cup ‘Coach Crush’ PR Stunt
P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
Wrigley’s 5 RPM’s French/US Live Online Music Experience
Wrigley’s 5 Gum is collaborating with YouTube and French music blog La Blogotheque on an initiative called The Switch – a set of exclusive concerts shot in private US apartments and streamed live online. Each concert features a double bill of bands/artists playing simultaneously and viewers are given the choice of which to… Continue reading Wrigley’s 5 RPM’s French/US Live Online Music Experience
Amnesty’s Shazam Music App For Humans Rights Campaign
Amnesty International teamed up with music recognition app Shazamto to create a campaign that aims to put pressure on authorities around the world who transgress basic human rights. The partnership used Shazam as a digital signature collection mechanism. Indeed, it started like any other petition drive, but this time each digital signature would release… Continue reading Amnesty’s Shazam Music App For Humans Rights Campaign
Nike Launches French Rugby World Cup Kit On Facebook
Nike’s launch of the new French kit for the Rugby World Cup took place on Facebook – mirroring the sports equipment giant’s release of its French football shirt earlier in the year. Led by a set of earthy photos featuring a selection of French stars – including Harinordoquy, Skrela, Medard and captain Thierry… Continue reading Nike Launches French Rugby World Cup Kit On Facebook
Skoda Presents The Tour De France’s Official App
Skoda is the official partner of the famous Tour de France and has also been a member of the Club Tour de France (with LCL bank, Carrefour and Vittel since 2004). In addition to the scope of its previous partnership with the race – which includes providing a large fleet of around 250 Superb, Superb Combi, Octavia,… Continue reading Skoda Presents The Tour De France’s Official App
Team Sky’s Rainforest Rescue At Tour De France
Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion trees in the Amazon rainforest with Rainforest Rescue. The pro cycling team’s brand colours have changed from Sky’s corporate blue to Rainforest Rescue green and… Continue reading Team Sky’s Rainforest Rescue At Tour De France
Saxo Bank’s Low Key 2011 Tour De France Activation
How did Saxo Bank, title sponsor of Alberto Contador’s pro cycling team, activate around their three-time Tour de France winner in the 2011 race? Fairly quietly – at least compared to last year. Perhaps that’s not surprising considering that Contador is under investigation for a failed drug test – something which has caused… Continue reading Saxo Bank’s Low Key 2011 Tour De France Activation
