Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021. The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart
Tag: Entertainment/Media
Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere. Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
Channel 4 Launches OOH Phase Of ‘It’s Rude Not To Stare’ Paralympics Promotion
After the crowd-free, Covid-delayed Olympic Games, the
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
Beats By Dre launched a new campaign fronted by US sprinter Sha’Carri Richardson during Game Six of the NBA Finals which debuted a track from Kanye West’s yet-to-be-released new album and which promotes the brand’s Studio Buds. The spot, which debuted on 21 July, features track star Richardson lining up in the sprinter’s blocks… Continue reading Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Amazon Prime Video’s 360° promotional campaign around its Roland Garros official broadcast (shared with France Télévisions and Eurosport) which focuses on a package of 10 major evening session, early round matches and all games on the Simonne-Matthieu Court being broadcast exclusively on Prime Video and runs from the end of May through to Mid-June. … Continue reading Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Sports broadcaster ESPN teamed up with agency Arts & Letters to promote the 2021 NBA Playoffs through a high-intensity 60-second commercial called ‘Time Will Tell’. The campaign rolled out in mid-May on the Disney-owned sports broadcasters own stations and channels at the start of the league’s new Play-In stage of its Playoffs season climax… Continue reading ESPN Gets Inside Players’ Heads For TV-Led ‘Time Will Tell’ NBA Playoffs Promotion
Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Football prodigy Kiyan Prince is brought back to virtual life in powerful and groundbreaking anti-knife crime campaign by Kiyan Prince Foundation, EA Sports FIFA 21, Match Attax, Adidas, JD and agency Engine. Territory: UK Agency: Engine Objectives Launched to mark the 15th anniversary of the 15-year-old Queens Park Rangers player’s… Continue reading Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language. The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League. The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award
Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Kayo Sports partnered with TikTok in a new contest campaign called #KayoHousemate which aims to raise awareness and consideration among young Australian sports fans. The campaign, developed in harness with socially-led creative agency We Are Social, builds on the Aussie sports streaming service’s new ‘Sport Lives Here’ brand campaign and saw it recruit Sydney Roosters… Continue reading Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
