As the next round of group stage UEFA Champions League games kick-off, Lay’s is rolling out an integrated ‘Cheer Of Champions’ fan engagement campaign that encourages and enables supporters across Europe to show their support for their chosen team. At the heart of the initiative, Lay’s is introducing a new range of ‘Cheer For… Continue reading Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
Tag: Crisps
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
In addition to a tech-savvy campaign in and around San Francisco’s Levi’s Stadium, Doritos is also running 10th (and final) ‘Crash The Super Bowl’ consumer-created ad contest. The Frito-Lay snack brand has already announced that its famous and ground-breaking consumer-created ad contest will come to an end with Super Bowl 50. This year’s contest essentially… Continue reading Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
Lay’s #YehGameHiHaiTasteKa Helps India Fans Watch Cricket World Cup Games
PepsiCo snack brand Lay’s is leveraging ICC World Cup fever in India with an integrated campaign that gives cricket lovers ideas on how to make sure they don’t miss the matches despite the fact that they are being played at awkward times of day in India. As part of its global status as the… Continue reading Lay’s #YehGameHiHaiTasteKa Helps India Fans Watch Cricket World Cup Games
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
McCoy’s Promotion Ambushes Rugby World Cup
Despite not being an official sponsor, McCoy’s are leveraging interest in the Rugby World Cup with a multi-layered rugby-themed campaign that focuses very much on the ‘real man’ idea that underlies the game. The work is spearheaded by a pair of limited edition, pun-based rugby flavours – Pickled Scrumion and Ruck Of Ribs –… Continue reading McCoy’s Promotion Ambushes Rugby World Cup
